Art Direction & Label Design
Since I’ve been a part of the Buff Chick team, I’ve designed the labels for 4 new product skews shown below: Buff Coffee, Clear Protein, Buff Carbs, and Hydropack Electrolytes.
Art Direction & concepts created by Me. Photography done by Ashley Estave.
Email Campaigns
-
![]()
Rainbow Sherbet Clear Protein Launch
Developed the visual direction and various creative assets for this product launch across email, app, and web. Image created by me using Midjourney.
-
![]()
Flourish PMS Support Restock
Developed the visual direction and various creative assets for this product launch across email, app, and web.
-
![]()
Fried Vanilla Ice Cream Restock
Developed the visual direction and various creative assets for this product launch across email, app, and web. Image created by me using Midjourney and Photoshop.
-
![]()
Welcome Flow Email
Established a more cohesive brand design for our Welcome Flow Emails.
-
![]()
PSL Buff Coffee Restock
Developed the visual direction and various creative assets for this product launch across email, app, and web. Images created by me using Midjourney, along with custom icons from the label design using Illustrator.
-
![]()
Dirty Chai Latte Buff Coffee Launch
Developed the visual direction and various creative assets for this product launch across email, app, and web. Photography was Art Directed by me, and shot by Ashley Estave.
Merch & PR Boxes
Art Direction, illustrations, and designs created by Me. Photography used on the boxes done by Ashley Estave.
Expo Booths & Event Marketing
I was in charge of event marketing for booths at The Olympia, The Arnold, and The Crossfit Games. I also created the marketing materials for the launch event we held for our Buff Coffee supplement. That included a box truck wrap, pop-up materials, itinerary’s, various stationary items.
